Reblog: Why Emotion-Based Writing is Crucial to Your Business Goals

This blog post by Copyblogger is spot-on.

Some key points:

  • Know who your reader is. Appeal to his or her fears and hopes. Tap into his or her beliefs and paint a picture of the world he or she wants to live in.
  • In truth, it all boils down to this: eliminating anxiety.
  • Love, Fear, Greed, and Duty are key emotions to speak to.
  • Give the reader the sense that you will bring him peace (financial, future, relational, future, security) … that you’ll solve his problems that keep him up at night … that you will give him a good night’s sleep … and you will win his attention.rose

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