Strategic Storytelling – Social Media 8 Month Report – Southern Oregon University

Last week I presented 8 months of social media work I’ve directed and collaborated on for SOU.

It was a blast going over all that’s been set in place: introduced social media best practices, created a thematic content calendar, collaborated on and conceptualized UGC initiatves and content, trained staff on how to run their own giveaways/contests, and even guest taught 5 classes (massive thanks to all SOU faculty for reaching out and inviting me to share).

As my slide says, Social Media is Collaborative. The work I presented is reflective of the collaborations I had with key members of the Marketing Team, SOU faculty, students, and staff.

As I was presenting, it felt rewarding to acknowledge and celebrate the talents of our team members,  give them a space for their work to shine, and speak to the outstanding work we’ve done to connect with the SOU demos and underscore attraction and retention. Go team!


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